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Digital Business Models

Barbarians at the Gate: orthodox business models and product designs meet the IoT on the learning battlefield



barbarians at the publisher gate

“As the Internet of Things (IoT) spreads, the implications for business model innovation are huge. Filling out well-known frameworks and streamlining established business models won’t be enough. To take advantage of new, cloud-based opportunities, today’s companies will need to fundamentally rethink their orthodoxies about value creation and value capture.”  – Harvard Business Review


What is your strategy when the battlefield, weapons and opponents are all new?
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